Men’s cosmetics birth three elements – Men’s cosmetics, daily chemicals – hairdressing indus

by !/_PeacePlusOne

Men’s cosmetics birth three elements – Men’s cosmetics, daily chemicals – hairdressing indus

Article by hi joiney

2008, the day of the Chinese market, there is not anything good, but, man Cosmetic Still rises up like a mushroom as we study its causes, we found the following three factors:



First As people increasingly raise the quality of life and survival of environmental degradation, creating a potential demand for it. Old saying “food color, sex also”, we not only can be understood as sex and woman, the course can be understood as makeup. The so-called beauty of the heart of everyone. Just look at conditions permit does not allow. And this condition is one of important factors, including material conditions, the so-called “think of food and clothing lust” is the truth, of course, the analogy is not appropriate, however, men’s cosmetics from the market of consumers, most of the high-end crowd They have a rich material income, the same time, there was more time freedom, these people tend to be high-end white-collar cell, Jinling, the boss, the consumer is that they can go to one of the main men’s products.



We see from the high to the lower, domestic brands of men’s cosmetics, the attractiveness of the high-end consumer is actually very low, so the price positioning, often locked in for some white-collar workers and students, these groups are often receptive to new things, and have a higher sense of beauty, decided to buy because the dialectics of income measurement, so the choices, they can only look down, locked in the second and third line of the domestic brands, and, in the consumer product level, Cleanser is the most generally.



Second Market competition in the market has broken down the results. Day of white-hot industry, as early as the beginning after China entered WTO, known as the godfather of Chinese daily chemical known as P & G, has been cleared by action of the Chinese-Japanese trade. In 2001, the full line of products large price cuts in varying degrees, bear the brunt of the washing powder, which some observers called “Condor Plan” (ie Diaopai, Diaopai China was occupied about 43% market share), and now we can see 2.2 yuan a packet of washing powder everywhere. For this, P & G to face the media aplomb: the price is converted from P & G products. Diaopai after the two initiatives, such as the purchase of Olive, pushing the concept of natural soap powder product can be said is pressure related with P & G?? Diaopai somehow to preserve its country while looking for another way out.



P & G should be a second round of shuffling the end of 2003 to 176 million of the price winning in 2004, CCTV prime-time ad, pushing 9.9 yuan / 200ml shampoo, intended to seize the Chinese market, 34, Among them, especially the four-township-level market. This caused the industry uproar, the media is in an uproar. However, P & G ads overestimated underestimated the power of the brand’s channels of domestic defense capabilities, smart manufacturers and dealers in the united front formed under a common purpose (to defense manufacturers, dealers that do be profitable P & G), therefore, P & G to attack the market for many years in rural towns, is still little effect. I was doing random surveys of rural market survey, more than one owner. One store owner said that a representative can answer “sold nine nine yuan a bottle, earn a few cents, not enough car I purchase costs.” As a result, P & G’s wishful thinking already frustrated, the original thought that cheap products will be subject to strong market demand, did not think it can not channel the middle frame, not consumers get cheap products.



After weighing the P & G, categorically 9.9 products will be “back”, got 12 major store sales, and then introduced the even more industry action exclaimed: First Olay launch low-cost sub-brand “Magnolia Ning Cui” full range of products, price to sell and made the same, even lower than domestic brands. 19.9 of its TV advertising market at the beginning of Olay shower gel can be said that the national television media-intensive bombing of the many domestic brands of shower gel to create a heavy blow, had to respond to this price war. Of course, I must mention that the 2007 Unilever Chhnang and H & 1 ” Cooperation Battle “can be the most exciting! The direct result of the accelerated movement of the industry reshuffle. Second, P & G actively joined the Ministry of Commerce started in 2005 when the” Town and store project, “low-priced products directly through the Government to promote rural line. It has built chain stores 160 000 farmers, 63% of counties across the country, farm store chains nationwide this year will be developed to 25 million. So, now casual walk to the countryside, many previously not see P & G products place, is now free to buy through this shop cheap P & G products. can be said that this move is no small matter, is directly on the domestic brand “copy posterior” strategy.



Several years in a price war, the word within the brand sold only to trouble. Little-known brands such as nurses, BONS Great treasure. Re really just do not go only to close down. How-how, the letter Ting, method Ya, kings, celebrities, wrote at that time had a twist that is a lot of glory than a certain well-known brands, is now difficult to find their trace. Some brands have been long collection. In such a fierce market competition, domestic brands of tomorrow where? To Go? Economic growth where? Many manufacturers invariably focus more on the men cosmetics, on the market segments, to hope that the cut a way to survive and increase an income-generating point. Therefore, in the second half of 07 and 08 in the second half year, men products from all over the ascendant.



Third International Herald brand and some of the men’s special brand of drive. This is, for the Chinese men’s cosmetics beautifully direct nature can be said to produce a birth Health and Men role of cosmetics. Mentioned before, Shiseido, L’Oreal, Vichy, Lancome, Olay and other international men’s cosmetics sales can account for more than 80% of the Chinese market. Also, I must mention some of the business beginning with the vision of men caused by the operation of special end brands, such as Dongguan, Manno Dayton, Masculinity, Guangzhou, Shenzhen City baby, their men’s cosmetics, “ripening” is also a significant driving force extraordinary.

About the Author

I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as morbark wood chipper, chair trolley.

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