Why I Love ELF MakeUp
by Chris Devers
Why I Love ELF MakeUp
Article by Aileen Cowls
The abbreviation e.l.f. stands for Eye Lips Face Cosmetic, which is one of the most loved makeup producers these days. It was founded in 2004 and has since been guided by the famous beauty professional Scott-Vincent Borba.
the philosophy of e.l.f.
The unique combination of beauty and wellness in their makeup products makes e.l.f. so desirable. With this more holistic approach elf sets itself apart from the rest. Every woman should look AND feel as good as she can, that is the goal of elf. The company wants to achieve that by creating the perfect blend of outer and inner self. What might sound a little esoteric at first is a very appealing concept at second glance. It is not hiding the individual but the improvement and accentuation of the individual that is at the core of the elf product idea. To me that is the only way to reveal our individual and thus unique beauty.
But luckily e.l.f. does not limit its products to premium outlets. It is part of their philosophy to bring these premium and innovative products to every woman, so that everyone can take part in this cosmetic revolution.
cosmetic brands by elf
The elf products are split into three cosmetic product lines and one line of bath and body products.
ELF’s makeup brands
essential makeup by elf
The essential line of makeup and cosmetic products is a complete set products for every day. The essentials product line contains makeup products for every day from eyeliner to face and lip makeup as well as tools, brushes and complete kits. I am most impressed with the unbelievable value of this line with most single products costing , kits at and items like eyelashes at .
To be honest, I do not think you can get that kind of quality at an equally low price.
The elf studio makeup line
Bringing out the best of the elf makeup philosophy I believe that the studio line even tops the value of the essentials products. These luxurious premium products come at a surprisingly low price as well. ELF announces these products as their professional line made for the makeup artist in you. It is more than true and even the chic packaging is second to none in the competition.
Where else could you get a 4 color premium eye “Shimmer Palette” for ? That’s what I call value!
mineral makeup by elf
This is another fantastic line of elf makeup! The recent popularity of mineral makeup is due to the fact that it feels lighter on the skin and enhances a more natural look. I find that these products are the best suited to support the idea of enhancing the individual beauty of every woman. By allowing the skin to breath these products enhance a healthier look.
Comparing the quality and price of premium mineral makeup products I always come back to elf.
the bath and body product line by elf
Releasing the inner beauty of every woman is what elf aims for. Is there a better way to do that then bath and body products? The moisturizers, cleaners and lotions in the elf bath and body line all contain natural skin nourishing substances. Enjoy yourself and release your outer and inner beauty.
My personal take on elf:
You might have guessed that I do love elf. The main reason is that all products are of a very high quality. Secondly I love to stick with one brand and not go on a quest for every new item I need.
Last but not least, I have to stress the importance of what we actually put on our skin. Thus it is very important that elf products are not tested on animals, don’t contain animal derived substances and are non-comodogenic and hypoallergenic.
About the Author
I (Aileen Cowls) am a make up artist working for fashion shows and musicals but also for some customers in a beauty salon. I love to blog about my makeup ideas and just recently fell in love with elf makeup.